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Specialist accounting and fractional CFO support for Australian retail, wholesale and ecommerce businesses. We show you where your money actually is — in stock, in debtors, or in a channel that isn't paying for itself.
We'll be in touch within one business day to lock in a time. Talk soon.
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Every extra dollar of sales needs stock bought before it's sold. Scale fast enough and a profitable business runs out of money — the most common way good product businesses fail.
You know your overall gross margin. You probably don't know it by product, by channel or after landed cost, freight, marketplace fees and returns. That's where it's quietly disappearing.
Some of it turns over every fortnight. Some has been on the shelf for a year and is never selling at full price. Most systems won't tell you which is which until you go looking.
We connect to the systems you already run and pull operational data straight through — so margin by SKU and by channel, stock turn and sell-through are measured, not estimated.
Then we translate it into the levers that move a product business: pricing, stock holding, channel mix, and the cash conversion cycle that determines how fast you can grow without running dry.
Revenue is a decision you already made. Margin is a decision you make every day — on price, on stock, on which channel gets your attention.
We package the right mix for your business and bill it as a flat, predictable monthly fee.
Reconciled every day with payroll handled, so your books are never stale.
Budgets and three-way forecasts that give your business a real road map.
BAS, tax, super and ATO obligations lodged early, so it's one less thing on your plate.
Reports built around margin by product, channel and SKU — the metrics that actually drive a product business.
Monthly insight into your business as it happens, rather than a quarter behind.
High-level advice on call for the big, stressful decisions, without the cost of a full-time hire.
What does your business do, and what's giving you a headache right now?
Where your current setup is, and isn't, telling you what you need.
The specific improvements that connect your numbers to revenue.
How we'd take the books off your plate, and exactly what it costs.
If it's a fit, we make it formal. If not, you leave with a clearer picture.
Most accountants treat a product business like any other. We don't, because retail, wholesale and ecommerce is where we specialise.
Reporting built around margin by SKU and channel, stock turn and sell-through — not a generic P&L.
Landed cost, freight, marketplace fees, stock turn and the cash conversion cycle are day-to-day reality for us.
Chartered Accountants and a Registered Tax Agent, so your compliance is in qualified, accountable hands.
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Two options. Essentials covers your compliance from $550 a month. Advisory adds monthly reporting and advisory from $2,400. We'll give you an exact number once we understand your setup.
Yes, that's usually the first thing we do. Retail, wholesale, marketplace and direct online each carry different fees, margins and payment terms. Blending them hides which one is actually carrying the business.
Usually not. We work with what you already run and connect to it. If a change would genuinely help we'll show you why, but we won't ask you to rebuild your operations to suit our reporting.
Yes. Wholesale and distribution carry the same underlying issues — stock, working capital and margin — with longer payment terms and more concentrated customer risk.
It adds landed cost, freight and currency to the margin calculation, and most importers underestimate all three. The difference between quoted cost and true landed cost is often the whole margin.
Every product business has a cash conversion cycle: the time between paying for stock and being paid for it. If that cycle is 90 days and you're growing 40% a year, you are funding a permanently expanding hole — and no amount of profit fixes it, because the profit is sitting on your shelves.
Most owners discover this the month they can't pay a supplier while their profit and loss looks healthy.
Working out your cash conversion cycle is a half-day exercise. It tells you the maximum rate you can grow at without external funding, which is one of the most useful numbers a product business can have and one almost nobody calculates.
Our reporting connects directly to the systems you already run and pulls sales, stock and margin data straight through — so your numbers are current, not last quarter's, and margin by product and channel is measured, not estimated.
See it on your numbers →Part of a franchise group? We handle royalties, levies and Franchising Code obligations too. More →
Book a free 30-minute strategy session. Worst case, you walk away with a clearer view of your margins. Best case, you never think about the books again.
Book your free sessionOr call us on (07) 3303 0298